Today, Earthtree´s arts & crafts channel Box Yourself reached 300 million views. The channel also passed the 700k subscribers milestone.
“Stuck at home during the pandemic, kids are looking for inspiration and our educational content is designed to keep kids activated,” says Marius Andersen, Director of Content and Technology at Earthtree Media.
Whereas videos for social media tend to idealize, distort, and maybe even passivate kids, Earthtree´s mostly 10 minutes or longer arts & crafts episodes engage kids by their focus on activation. Home decor, miniature homes, toy ideas and more than 300 other ideas are all available on YouTube. The channel is growing fast and is predicted to reach 1 million subs by the end of the year.