Earthtree´s CEO Stein Georg Lillemoen today announced a new license deal with the Russian SVOD Start.ru. The Russian studio acquired the non-exclusive rights for Box Yourself Minis and Learn to Draw Minis.
“Our content is travelling absolutely all over the world, and we are happy to boost our brand awareness and contribute to kids creativity in Russia” says Lillemoen.
Start.ru is a new generation studio, which combines the business of production and distribution of Russian-language content all over the world. The studio is founded by the producer company Yellow, Black and White and is its logical continuation in the digital space. The key goal of the START studio is the production of original serials and feature films in partnership with leading producer centres, TV channels and media holdings with the subsequent online premiere on Start.ru applications.