In collaboration with Trygg Trafikk, the Norwegian Council for Road Safety, we have developed an illustrated concept based on the characters and the universe from the tv-series Trym and Madikken. The activity book and educational videos planned for 2023 is suitable for both kindergarten and school 1st – 3rd. The activity books helps to engage the children and make traffic rules concrete. Through a story, children get to know and gain knowledge about traffic rules in a fun and visual way. Trym and Madikken show what it means to make good choices in traffic. What are you going to do, how are you going to do it and why are you going to do it? Sometimes we make mistakes even though we know the traffic rules, but other times we make mistakes without even knowing about it.